Leela Emb was founded in 2018 with a vision to preserve the ancient craft of Indian embroidery while pushing its boundaries into the contemporary fashion world. With a deep-rooted passion for artistry, we specialize in Aari and Zardozi, two of India’s most revered embroidery techniques. We have been fortunate to work with leading designers and fashion houses, bringing their visions to life through intricate needlework and luxurious designs.
At Leela Emb, our philosophy is simple – Heritage in Motion. We believe in honoring tradition while innovating for the future. Every piece we create is a testament to our artisans' skill, dedication, and the timeless beauty of handcrafted embroidery.
Our team of skilled artisans and paper designers brings a wealth of experience honed over generations. Hailing from rural India, where this art form has been passed down through family lineage, their expertise is deeply ingrained. Having learned their craft from a young age, they have refined techniques that are not only precise but deeply rooted in tradition. Their unwavering commitment to their work is the cornerstone of their livelihood, driving a passion for excellence that is evident in every product they create. This profound connection to their craft allows them to produce work with exceptional attention to detail, innovation, and a level of mastery that is truly unique.
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